Concept Development

Develop New Concepts

From idea generation to commercialization, we see innovation as a continuum of disciplined business methodologies. Many believe that innovation begins with an idea. We have learned that innovation is most effective when it begins with a market need or opportunity. A good understanding and assessment of the opportunity is a critical first step in successful concept development.

The next step is concept identification. We use a process that we call Rapid Concept Selection, a proven methodology that we have developed and refined over 20 years. Working with a small team we characterize the market opportunity then use a brainstorming process to identify ideas. Ideas are developed into specific concepts that are quickly evaluated to select the top two or three concepts for development. This is a very effective process that energizes a team and focuses activity to respond to a specific market opportunity. It can be accomplished in as few as 1 to 3 days. Frequently the concepts are patentable.

The Rapid Concept Selection Process can be tailored to meet specific organizational, business and market needs.

Concept Development graphic

Want to learn more? Check out the Downloadable PDF.